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BBRSDA Waypoints

KDLG 670AM | By Lilani Dunn
Published July 6, 2022 at 7:04 PM AKDT
BBRSDA

Marketing Director Lilani Dunn and Kate Consenstein of Rising Tide Communications give a broad overview of the history of the marketing program and where it's headed. The two review recent Bristol Bay Sockeye campaigns, growth in domestic retail and food service, and the beginning steps of bringing our brand global. 

BBRSDA is producing a weekly, in-season radio show called Waypoints Radio, as an extension of their monthly email newsletter. The Waypoints Radio show airs on KDLG 670am each Wednesday at 12:30 p.m. during the fishing season.

Catch the next Waypoints Radio show Wednesday at 12:30 p.m. on KDLG, or find it later on kdlg.org.

BBRSDA is an underwriter with KDLG. Waypoints is produced by BBRSDA, and those things said on Waypoints don’t necessarily reflect the views of KDLG staff, management, or board of directors.
Fisheries
Lilani Dunn
See stories by Lilani Dunn